https://rcc.soore.ac.ir/ Strategic communication studies en daily 1 Tue, 15 Jul 2025 00:00:00 +0330 Tue, 15 Jul 2025 00:00:00 +0330 https://rcc.soore.ac.ir/article_726450.html This article aims to examine the reflection of divorce in Kayhan, Watan Emrooz, Etemad, and Shargh newspapers over 1402. This study was conducted using the total sampling method and quantitative content analysis methodology. The theoretical Framework is formed by Social Responsibility, Agenda Setting, and News Gatekeeping. Findings show that the most news about divorce is in Kayhan newspaper. Also, among these newspapers 32.3 % of Kayhan, 57.1 % of Etemad newspaper, 66.7 % of Watan Emrooz newspaper, and 66.7 % of Shargh are presented without a headline. Etemad newspaper has published the most news with the second headline. Types of divorce in Kayhan newspaper are mentioned with 2 news items, equivalent to 6.5 % of consensual divorce and 29 % without mentioning the type of divorce in Watan Emrooz newspaper, and Etemad newspaper and Shargh newspaper are also mentioned without mentioning the type of divorce. Among the reasons for divorce in the newspapers surveyed, in Kayhan newspaper, physical and mental illness was presented with 9.7 percent, economic problems and a different perspective with 6.5 percent, and cyberspace or issues related to it was presented with 19.4 percent. Based on the research findings, suggestions and strategies for future studies and media policymakers are presented:1. Given the small volume and temporal dispersion of divorce-related content within a year, there is a need to highlight and address a high volume of content.2. The results of domestic and international research studies related to divorce should be conveyed to the audience in the press.3. Elements of news such as how and why need more coverage. 4. By addressing the issue of divorce and marriage, media institutions can help overcome this crisis by raising awareness and increasing the emotional literacy of couples and using family experts. https://rcc.soore.ac.ir/article_729177.html The aim of this study is to design a model for human resource storytelling in knowledge-based sports companies, with a focus on the role of national media in representing organizational human capital. This research employs a qualitative approach using grounded theory methodology (Strauss and Corbin's systematic model). Data were collected through semi-structured interviews with 19 experts in human resource management, media communication, and managers of sports companies, and analyzed using a three-stage coding process. The validity and reliability of the research tools were confirmed. Findings revealed that the core phenomenon of this study is the storytelling of human resources within the organization and its representation in the media, shaped by three main causal conditions: weak internal communication, structural disconnect with the media, and lack of a motivational system. Additionally, contextual conditions such as a non-narrative organizational culture and poor media communication structures, along with intervening conditions like overarching policies, employees’ personal characteristics, and the national media's capacity, act as regulatory or facilitating factors. In the strategies section, four main axes were identified: designing an internal media structure, establishing a structured connection with national media, empowering employees, and producing targeted content for human-centered narratives. Finally, the outcomes of the model were explained at two levels: internal (enhancing human capital and organizational identity) and external (increasing media and social legitimacy of the companies). This model can serve as both a theoretical and practical framework for improving the communication and media policies of sports companies.The aim of this study is to design a model for human resource storytelling in knowledge-based sports companies, with a focus on the role of national media in representing organizational human capital. This research employs a qualitative approach using grounded theory methodology (Strauss and Corbin's systematic model). Data were collected through semi-structured interviews with 19 experts in human resource management, media communication, and managers of sports companies, and analyzed using a three-stage coding process. The validity and reliability of the research tools were confirmed. Findings revealed that the core phenomenon of this study is the storytelling of human resources within the organization and its representation in the media, shaped by three main causal conditions: weak internal communication, structural disconnect with the media, and lack of a motivational system. Additionally, contextual conditions such as a non-narrative organizational culture and poor media communication structures, along with intervening conditions like overarching policies, employees’ personal characteristics, and the national media's capacity, act as regulatory or facilitating factors. In the strategies section, four main axes were identified: designing an internal media structure, establishing a structured connection with national media, empowering employees, and producing targeted content for human-centered narratives. Finally, the outcomes of the model were explained at two levels: internal (enhancing human capital and organizational identity) and external (increasing media and social legitimacy of the companies). This model can serve as both a theoretical and practical framework for improving the communication and media policies of sports companies. https://rcc.soore.ac.ir/article_729178.html This study explores the relationship between media literacy and media consumption patterns among four key reference groups in Golestan Province, Iran: university faculty, school teachers, cultural and artistic activists, and government managers. Drawing on James Potter’s Media Literacy Theory and the Uses and Gratifications Theory, the research employs a quantitative survey methodology, using a standardized Likert-scale questionnaire. A total of 1,278 valid responses were collected through stratified proportional and multi-stage cluster sampling across 14 counties in the province. Media literacy in this study was conceptualized through three main dimensions: access/use skills, critical understanding, and communication competencies. The findings revealed that participants with higher levels of media literacy are more likely to consume written and digital media (books, newspapers, internet), and less likely to rely on traditional broadcast media, particularly domestic television. The data also showed significant variation in media literacy and consumption behaviors based on occupational role and educational attainment. University professors scored the highest in media literacy and had the most diverse and critical media usage patterns, while government managers showed the lowest scores. Statistical analysis, including ANOVA, correlation, and logistic regression, demonstrated that media literacy not only predicts the quantity of media consumption but also its quality and orientation. Higher critical understanding is strongly associated with increased use of analytical content, while communication competencies align more with interactive digital platforms. Notably, television consumption showed a negative correlation with all media literacy components, suggesting its more passive nature may hinder critical engagement. These findings underscore the importance of tailored media literacy interventions for different professional groups. Enhancing media literacy among reference groups could improve not only their individual media behaviors but also their influence on public awareness, educational practice, and cultural development within society. https://rcc.soore.ac.ir/article_729179.html The primary purpose of this study is to compare and clarify the concepts of media literacy, media education, and media upbringing, and subsequently to propose a localized model for the media upbringing of Tehran students. Conducted within the interpretive paradigm, the research employed a qualitative approach grounded in the principles of Grounded Theory, with a particular focus on Glaser’s classical methodology. The participants comprised thirteen experts representing four key fields—media, education, academia, and cultural organizations—selected through purposive and snowball sampling techniques. Data were collected through in-depth semi-structured interviews and analyzed in three stages: open coding, axial coding, and selective coding. To ensure the validity of the data collection instrument, theoretical validation and expert assessment were applied, while data reliability was confirmed using Cohen’s Kappa coefficient, yielding a value of 0.64, indicative of acceptable agreement. The findings demonstrate that the proposed model for media upbringing is structured around three principal dimensions: education, encompassing four levels of training directed at students, families, teachers, and the general public; supervision, implemented at the levels of family, society, and schools; and culture-building, aimed at fostering cultural awareness and responsible media engagement within families, society, and schools. Current perspectives on media literacy, media education, and media upbringing predominantly emphasize the educational dimension, leaving the equally important aspects of culture-building and supervision largely overlooked. This study addresses this gap by identifying and integrating these neglected dimensions into a comprehensive and context-sensitive framework that not only promotes informed and critical media engagement among students but also aligns with the socio-cultural realities of the local environment, thereby supporting the development of responsible and culturally aware media practices. https://rcc.soore.ac.ir/article_729304.html This article analyzes the cultural obstacles to economic development in Iran by examining how the “Iranian National Character” is represented in popular Telegram channels. While cultural values are recognized as foundational to economic performance, this study investigates how these values are constructed and disseminated through social media, a primary source of information and social discourse in contemporary Iran. Drawing on Stuart Hall’s theory of representation and employing Fairclough’s Critical Discourse Analysis (CDA), the study systematically interrogates the content of 200 selected posts. These posts were gathered over a one-year period from eight high-traffic entertainment channels, each with over 500,000 subscribers, chosen through purposive sampling to ensure relevance and impact. The core hypothesis is that by foregrounding and naturalizing negative dispositions, these media platforms contribute to the reproduction of a pervasive anti-development discourse. The findings reveal a significant imbalance in representation. The channels’ humorous and satirical content, rather than emphasizing positive attributes conducive to development like innovation and collaboration, tends to naturalize features such as institutional distrust, rent-seeking, law-evasion, and non-productive behaviors . The analysis further identifies a discourse that frames systemic inefficiency and corruption as inherent and unchangeable aspects of Iranian culture . Consistent with the hypothesis, the results show that the dominant focus is on highlighting and circulating traits that conflict with the logic of action underpinning economic development. In contrast, positive dispositions such as cooperation, civic responsibility, and long-term strategic thinking are accorded far less prominence in these influential online spaces. This research concludes that such representations, while often presented as entertainment, play a crucial role in shaping a collective mindset that may reinforce cultural barriers to sustainable economic progress. https://rcc.soore.ac.ir/article_729482.html This study aims to explore the strategies of harmony in Quranic communication, emphasizing its profound impact on interpersonal, cultural, and spiritual dimensions. The Quran, regarded as a divine and invaluable source, offers a comprehensive framework for fostering effective, sustainable, and ethical communication practices. Employing an analytical-descriptive methodology and leveraging Quranic and interpretative resources, this research delves into the principles of harmony in both verbal and non-verbal communication. The findings underscore that harmony in speech, behavior, and messages is pivotal for enhancing human interactions. This harmony is reflected in the Quran’s guidance on justice, honesty, gentleness, and respect, which it emphasizes across all forms of communication, whether with God, prophets, fellow humans, or even adversaries such as Satan. These principles serve as a moral compass, guiding individuals to communicate with balance and purpose.Moreover, the study highlights the Quran's nuanced approach to various aspects of life. Harmony is shown to play a key role in addressing sins by encouraging self-awareness and repentance, fostering familial bonds by promoting mutual respect and understanding, and managing cross-cultural interactions through inclusivity and fairness. These strategies are deeply rooted in the Quranic ethos, reflecting a timeless relevance for modern-day applications.By integrating these Quranic principles into contemporary communication practices, this research suggests a transformative model that is applicable in educational, cultural, social, and managerial contexts. Such a model not only promotes ethical conduct but also bridges cultural and interpersonal divides, making it a valuable tool for fostering unity and understanding in diverse settings.Keywords: Quran, Congruence, Verbal Communication, Non-verbal Communication. https://rcc.soore.ac.ir/article_730130.html امروزه فضای رسانه‌ای دیجیتالی، پراکنده و به طور فزاینده‌ای مشخص شده است، شهروندان عصر اطلاعات با انبوهی از فرصت‌ها نه‌تنها برای دسترسی به اطلاعاتی مانند اخبار، بلکه برای تولید و نشر اطلاعات با فضای بسیار آزاد و خوبی مواجه هستند. موبایل ژورنالیسم یک شاخه از ژورنالیسم است که در آن خبرنگاران و علاقه‌مندان به رسانه با استفاده از تلفن‌های همراه، محتوای خبری را جمع‌آوری، ویرایش، انتشار و انتقال می‌دهند. موبایل ژورنالیسم می‌تواند به صورت تصویری، صوتی، متنی یا ترکیبی از آنها باشد. موبایل ژورنالیسم از نظر فنی، اخلاقی و حرفه‌ای چالش‌ها و فرصت‌هایی را برای ژورنالیست‌ها و مخاطبان ایجاد می‌کند. پژوهش حاضر با هدف تحلیل نقش موبایل ژورنالیسم بر انتشار اخبار جعلی در روزنامه نگاری موبایلی انجام شده است. این پژوهش از لحاظ هدف کاربردی و ازنظرنوع اکتشافی بود. این پژوهش کیفی با رویکرد تحلیل مضمون انجام شد. جامعه آماری این پژوهش خبرنگاران، روزنانه نگاران، اساتید حوزه رسانه و مخاطبین واقعی موبایل ژورنالیسم بوده است که به روش نمونه گیری هدفمند 14 نفر از آنها انتخاب شدند و با استفاده از مصاحبه نیم ساختار یافته داده ها گردآوری شده است. پس از تحلیل مضمون از 12 مصاحبه صورت گرفته ، 7 مضمون سازمان یافته و 20 مضمون پایه شناسایی شد. مضامین سازمان دهنده شامل انتشار اخبار جعلی، صحت بالای خبر در روزنامه نگاری سنتی،دشواری داشتن روایت اول،ایجاد استانداردهای جدید سنجش اخبار،نقش آفرینی در آشوب‌ و بحران ها،ازدیاد روایت‌های خبری و عامل انتشار اخبار جعلی در بحران‌های اجتماعی بود. از نتایج این تحقیق می توان دریافت که موبایل ژورنالیسم نقاط ضعف خود را نیز دارد. یکی از مشکلات آن، عدم قابلیت تأیید و صحت خبرها است. زیرا هر فرد ممکن است خبرهای نادرست یا تحریف شده را منتشر کند، بدون اینکه صحت آنها را بررسی کند. علاوه بر این، بعضی از محتواهای منتشر شده در موبایل ژورنالیسم، قابل تصحیح یا حذف نمی‌باشند و باعث منفور شدن خبرها و گسترش شایعات می‌شوند. https://rcc.soore.ac.ir/article_731487.html In the contemporary landscape, social media platforms have emerged as some of the most potent instruments for shaping public opinion within the domain of political communication. This research study was conducted with the primary objective of examining the role these digital platforms play in steering public sentiment, particularly during periods of crisis and political upheaval. To achieve this, the investigation adopted a methodological framework combining qualitative content analysis with a comparative case study approach. The requisite data were systematically collected from a range of secondary sources, encompassing peer-reviewed academic articles, in-depth analytical reports, and relevant field documentation, all of which were subsequently subjected to a rigorous thematic analysis.To facilitate a more profound and multi-faceted understanding of this complex phenomenon, three distinct case studies from divergent societal and political contexts were meticulously selected and scrutinized. These included: the strategic use of Twitter by Members of the European Parliament to articulate viewpoints that transcend established party lines; the pivotal function of social media in orchestrating and sustaining the grassroots Occupy Wall Street protest movement; and the analysis of social media exploitation for electoral campaigning and political mobilization within the unique environments of Southeast Asian nations. The findings from this comparative inquiry demonstrate that social media, across these varied contexts, assume a dualistic role. By facilitating unmediated political activism, circumventing the gatekeeping functions of traditional official media, and harnessing the power of algorithmic mechanisms, these platforms function simultaneously as powerful tools for directing dominant political narratives and as vital arenas for bottom-up, popular political mobilization. Consequently, the study concludes that critical analysis and strategically informed, context-sensitive policymaking in the realm of social media are not merely beneficial but imperative for safeguarding the health and integrity of political discourse in democratic societies. It is crucial to emphasize that, given the methodological considerations outlined, the results of this study are intended not for broad statistical generalization, but to provide rich, qualitative insights into the multifaceted roles of social media across differing political and social terrains. https://rcc.soore.ac.ir/article_731538.html In recent years, advances in artificial intelligence (AI), particularly in machine learning algorithms and generative content tools, have significantly transformed the news media industry. These developments have not only enhanced the speed and quality of information delivery but also reshaped the ways news organizations produce, manage, and distribute content. This raises the fundamental question of what capabilities and limitations AI creates for news organizations, and what strategies can ensure its responsible and effective use.This study employed a qualitative design using thematic content analysis. Data were collected through semi-structured interviews with 16 experts and elites in the fields of AI and media. The selection criteria for academic elites included at least five years of teaching experience in AI and media studies, while professional experts were required to have at least five years of practical experience in the media and emerging technologies. Data analysis followed King’s (1998) three-stage coding framework, and purposive sampling continued until theoretical saturation was reached.The findings reveal that AI offers multiple opportunities, including automated content production, cost and time efficiency, and personalized user experiences through improved content quality and productivity. However, the study also highlights emerging challenges such as algorithmic bias, fake news, and ethical concerns related to privacy and accountability. Effective strategies must therefore integrate technological applications, institutional transformation, human resource empowerment, and appropriate regulatory frameworks. Overall, the integration of human creativity with AI capabilities can both enhance the reliability and quality of news content and provide a more sustainable path for the future of news media. https://rcc.soore.ac.ir/article_731569.html This research aimed to identify and strategically analyze the challenges of competition law in the Iranian cinema industry and provide practical solutions to address them. The research method is qualitative and of an applied-developmental type. The required data were collected through semi-structured interviews with 19 experts and activists in the cinema industry and analyzed using the content analysis method and within the framework of the Brown and Clark (2006) model. The findings led to the identification of 27 basic themes, 9 organizing themes, and 4 overarching themes. The main challenges were categorized into four general areas: 1- Legal and legislative challenges (including legislative gaps and regulatory fragmentation), 2- Institutional and executive challenges (including the inefficiency of the Competition Council and the lack of an independent regulatory body), 3- Monopolies and anti-competitive structures in the market (including state monopolies, private mafia networks, and anti-competitive agreements), and 4- Cultural and knowledge challenges (including the lack of awareness of cinema professionals about competition law). These challenges form a vicious and self-reinforcing cycle that severely undermines the competitiveness and health of the cinema industry.The overall conclusion suggests that resolving competition law issues in Iranian cinema requires a fundamental transformation and simultaneous reform at the legislative, institutional, structural, and cultural levels. The formulation of a comprehensive competition law for cultural industries, the establishment of an independent and specialized regulatory body, the breaking of structural monopolies, and the implementation of extensive awareness programs are among the key suggestions of this study to break the current deadlock. https://rcc.soore.ac.ir/article_731625.html Today, the tourism industry has been influenced by social media with new dimensions and has created new conditions for businesses and managers of this industry. Therefore, it is necessary for the tourism industry to coordinate its path with these developments by following technological advances in the field of media. In this article, an attempt has been made to identify and, of course, examine the new media dimensions in the tourism industry. These dimensions have been obtained from new research literature and recent domestic and foreign research related to media and tourism and by the method of content analysis. Based on the obtained studies, 4 structural themes (new economic opportunities, new content opportunities, new access opportunities, and new experience opportunities) have been extracted under the overarching theme of new media dimensions in tourism management. According to the results obtained, it can be said that due to the increased access and ease of audiences to virtual networks, today the development of virtual space and special programs in the direction of tourism improves the quality of life and changes the audience's (or tourist's) perspective. It seems that the combination of tourism, film, and cyberspace (changing smart tourism tools) has great potential to create changes in human behavior. Today, the tourism industry has been influenced by social media with new dimensions and has created new conditions for businesses and managers of this industry. Therefore, it is necessary for the tourism industry to coordinate its path with these developments by following technological advances in the field of media. In this article, an attempt has been made to identify and, of course, examine the new media dimensions in the tourism industry. These dimensions have been obtained from new research literature and recent domestic and foreign research related to media and tourism and by the method of content analysis. Based on the obtained studies, 4 structural themes (new economic opportunities, new content opportunities, new access opportunities, and new experience opportunities) have been extracted under the overarching theme of new media dimensions in tourism management. According to the results obtained, it can be said that due to the increased access and ease of audiences to virtual networks, today the development of virtual space and special programs in the direction of tourism improves the quality of life and changes the audience's (or tourist's) perspective. It seems that the combination of tourism, film, and cyberspace (changing smart tourism tools) has great potential to create changes in human behavior. https://rcc.soore.ac.ir/article_731805.html In the age of interactive communication, the role of media in shaping new styles of leadership has become increasingly prominent—particularly within sports non-governmental organizations (NGOs), which operate with non-profit and participatory goals. This study aims to design a conceptual model to promote ethical leadership through interactive media, inspired by Habermas’s communicative action theory. Employing a qualitative approach and thematic analysis method, data were collected through semi-structured interviews with 19 experts in the fields of sports management, communication, applied ethics, and NGO activism. The data analysis led to the identification of 46 initial codes, 14 organizing themes, and 5 overarching themes. These overarching themes included: (1) ethical foundations of leadership, (2) interactive media as a platform for ethical action, (3) communication principles based on Habermas’s theory, (4) challenges and obstacles to achieving ethical leadership, and (5) proposed strategies for ethical reform and improvement. The conceptual model is designed as interactive and nonlinear, showing that ethical leadership emerges through the dynamic interplay of leaders’ internal values, transparent and participatory media platforms, rational-dialogic patterns of communication, and overcoming communicational challenges. The study highlights the need for sports NGOs to foster media literacy, institutionalize ethical communication charters, and utilize interactive media grounded in dialogue and trust to achieve effective ethical leadership.In the age of interactive communication, the role of media in shaping new styles of leadership has become increasingly prominent—particularly within sports non-governmental organizations (NGOs), which operate with non-profit and participatory goals. This study aims to design a conceptual model to promote ethical leadership through interactive media, inspired by Habermas’s communicative action theory. Employing a qualitative approach and thematic analysis method, data were collected through semi-structured interviews with 19 experts in the fields of sports management, communication, applied ethics, and NGO activism. The data analysis led to the identification of 46 initial codes, 14 organizing themes, and 5 overarching themes. These overarching themes included: (1) ethical foundations of leadership, (2) interactive media as a platform for ethical action, (3) communication principles based on Habermas’s theory, (4) challenges and obstacles to achieving ethical leadership, and (5) proposed strategies for ethical reform and improvement. The conceptual model is designed as interactive and nonlinear, showing that ethical leadership emerges through the dynamic interplay of leaders’ internal values, transparent and participatory media platforms, rational-dialogic patterns of communication, and overcoming communicational challenges. The study highlights the need for sports NGOs to foster media literacy, institutionalize ethical communication charters, and utilize interactive media grounded in dialogue and trust to achieve effective ethical leadership. https://rcc.soore.ac.ir/article_731958.html AbstractThis research analyzes the relationship between the level of use and trust in Iran International, BBC Persian, Manoto, and Islamic Republic of Iran Television networks. The statistical population consists of Nishapur youth, of whom 384 were selected using a quota sampling method and studied.Data collection was performed using a survey method and a questionnaire, and the analysis was done using statistical methods. The questionnaire's validity was assessed using face validity, and its reliability was calculated using Cronbach's alpha coefficient.Findings show that in terms of usage, Islamic Republic of Iran Television (IRIB) is ranked highest with an average of 20.2, followed by Iran International with an average of 2.08, BBC Persian with an average of 1.84, and Manoto with an average of 1.72. In terms of trust, Iran International is ranked highest with an average of 3.24, followed by BBC Persian with an average of 2.95, Manoto with an average of 2.43, and IRIB with an average of 2.14.Research hypothesis testing indicated a significant difference in the level of trust among Nishapuri youth in the news of the studied networks. Also, these findings show a direct correlation between the level of use and trust in news for all networks except BBC Persian. These results indicate that the relationship between the level of use and trust in the media is complex and multifactorial. It is clear that in this context, repeated experience and direct exposure to news have a greater impact than any other factor in shaping or strengthening trust in the media. https://rcc.soore.ac.ir/article_732116.html The aim of this study is to examine the role of Instagram usage duration and addiction on the happiness of students at the University of Gonabad. In terms of approach, this study is quantitative, and in terms of method, it is a survey-based, descriptive–correlational study. Data were collected using the Oxford Happiness Questionnaire and the 15-item Persian version of the Instagram Addiction Scale. The statistical population comprised all students enrolled at the University of Gonabad during the 2024–2025 academic year, from which a sample of 150 students was selected using convenience sampling. To analyze the data, a threshold regression model was employed, and the Davies test was conducted to examine the significance of the slope change. The results indicated that the duration of Instagram use exhibits a threshold effect on students’ happiness. Specifically, daily usage up to approximately 1.84 hours was associated with increased happiness, whereas usage beyond this threshold led to a significant decrease in happiness levels. Moreover, Instagram addiction showed a significant negative relationship with happiness, while marital status had a positive effect, and gender did not significantly influence happiness. These findings suggest that controlled and moderate use of social media platforms may contribute positively to mental well-being. In contrast, excessive and addictive use can have detrimental psychological effects. The study highlights the importance of monitoring social media consumption and promoting awareness programs to encourage balanced usage among university students. Furthermore, the application of threshold regression provides a nuanced understanding of how different levels of Instagram usage differentially affect happiness, emphasizing the critical point beyond which the negative effects of social media become prominent. The results have practical implications for educational institutions, counselors, and policymakers in developing interventions to enhance student well-being and prevent the adverse outcomes associated with excessive social media engagement. https://rcc.soore.ac.ir/article_732226.html The aim of this study was to design a model for intra-organizational social capital development based on enhancing communication structures within the Ministry of Sports and Youth. This qualitative research was conducted using thematic analysis. The statistical population included all human resources management, sports management, and public management experts specializing in the research topic, with at least two previous studies in this area, as well as managers from the Ministry of Sports and Youth, and elite staff members with over 10 years of experience and doctoral degrees (20 participants). A purposive sampling method was employed, continuing until theoretical saturation was achieved. The research tool consisted of exploratory (semi-structured) interviews. Instrument validity was assessed and confirmed based on sample validity, expert opinions, and inter-rater reliability. For data analysis, the method proposed by Attride-Stirling (2001) was used. The findings identified 61 basic themes and four overarching themes: organizational factors, human resources, management, and infrastructure, as key factors in the model for intra-organizational social capital development based on improved communication structures in the Ministry of Sports and Youth. The research model was subsequently depicted.The aim of this study was to design a model for intra-organizational social capital development based on enhancing communication structures within the Ministry of Sports and Youth. This qualitative research was conducted using thematic analysis. The statistical population included all human resources management, sports management, and public management experts specializing in the research topic, with at least two previous studies in this area, as well as managers from the Ministry of Sports and Youth, and elite staff members with over 10 years of experience and doctoral degrees (20 participants). A purposive sampling method was employed, continuing until theoretical saturation was achieved. The research tool consisted of exploratory (semi-structured) interviews. Instrument validity was assessed and confirmed based on sample validity, expert opinions, and inter-rater reliability. For data analysis, the method proposed by Attride-Stirling (2001) was used. The findings identified 61 basic themes and four overarching themes: organizational factors, human resources, management, and infrastructure, as key factors in the model for intra-organizational social capital development based on improved communication structures in the Ministry of Sports and Youth. The research model was subsequently depicted. https://rcc.soore.ac.ir/article_733008.html The main issue of the present study, which was conducted with a descriptive-analytical approach and a library study method, is the pathology of yellow headlines from the perspective of news-making criminology teachings and a critical study of the performance of the media system in terms of using this mechanism in representing criminal news. The questions are: 1- From the perspective of news-making criminology, what harm does yellow headlines have in representing criminal news in the media and news system? 2- What is the concept and foundations of news-making criminology and what are the components it emphasizes in the way it represents criminal news? And 3- What criticisms does the performance of some active media in the Iranian media system face from the perspective of using yellow headlines, especially in representing criminal news? The findings indicate that from the perspective of news-making criminology, the approach of some media in Iran in representing criminal news is not necessarily scientific and does not increase analytical and empirical awareness of criminal phenomena among the public. The achievement of the research is that by understanding yellow headlines as a scourge of the media system and an unprofessional method of reporting, and based on the doctrine of news-making criminology, it is necessary for the Iranian media system to base rational and analytical approaches on the coverage of criminal events. The adoption and implementation of efficient laws in the field of greater supervision of the media's performance in covering criminal events is also a necessary and useful measure. https://rcc.soore.ac.ir/article_733255.html AbstractMedia, as one of the most significant mechanisms influencing the human mind, behavior, and emotions, has become a central subject of extensive interdisciplinary research in recent decades. This study, employing a meta-analytic and exploratory approach, examines the role of three key neural mediators—serotonin, dopamine, and norepinephrine—in the development of emotion, motivation, addiction, and media dependency. The theoretical framework of the article is grounded in the bidirectional interaction between the central nervous system and media experiences, striving to establish a connection between findings in neuroscience and classical communication theories.A comparative analysis of three decades of research in neuroscience, psychology, communication, and media studies reveals that media, through mechanisms such as instant rewards, dopaminergic stimulation, alterations in serotonin levels, and activation of the sympathetic nervous system, create a quasi-reality of pleasure and excitement. This state fosters the continuation of media consumption and, in some cases, leads to cognitive and behavioral dependency.The meta-analytic approach utilizes three empirical studies conducted by the author and collaborators:A qualitative-experimental study on television removal within families, investigating changes in lifestyle, order, calmness, and aggression in the absence of media. Data were collected from ten families through in-depth interviews and daily journaling, and analyzed using thematic analysis.A semi-experimental study involving media stimulation through the presentation of violent and non-violent films to 60 students aged 18-25, measuring physiological indicators (heart rate, muscle tension, skin perspiration, respiration, and skin temperature) and aggressive emotions via a standard 35-item questionnaire and statistical tests (t-test, Kolmogorov-Smirnov).A content analysis of the most popular Instagram pages, analyzing 150 top pages based on followers, likes, and comments. Using Mayring's eight-stage method and NVivo software, 512 codes were identified to explore the behavioral consequences, couple relationships, and lifestyle of users.The synthesis of these findings presents a multifaceted view of the impact of media on the brain and human behavior. Media influence audiences through three primary pathways: changes in lifestyle and leisure activities, transformations in social and familial relationships, and physiological and emotional stimulation. Moreover, moderating factors such as real-world interaction, physical activity, and enhanced media literacy can help mitigate potential negative effects. This study offers an innovative interdisciplinary approach, integrating behavioral, social, and neuro-physiological perspectives, opening new avenues for future research in cognitive neuroscience and media literacy. https://rcc.soore.ac.ir/article_733256.html Despite scattered research on audience rights in media, a systematic examination of the challenges to audience rights in Iranian cinema has remained neglected. This qualitative study was conducted with the aim of explaining the challenges to audience rights in Iranian cinema. Using purposive sampling, semi-structured interviews were conducted with 21 experts and practitioners in the field of cinema. The data were analyzed using thematic analysis based on the model by Braun and Clarke (2006), which led to the extraction of 31 basic themes, 9 organizing themes, and 3 overarching themes.The findings revealed that the challenges to audience rights in Iranian cinema constitute a multi-layered system, categorizable into three levels: At the macro level, there is a paradigmatic conflict between a "protective" approach with its stringent and non-transparent perspective and a "rights-based" view of the audience. At the meso (intermediate) level, functional deficiencies are evident, including scattered regulations, inefficient institutions, and a lack of transparent mechanisms for audience participation and complaint. At the output level, these challenges have led to the objective deprivation of the audience from the right to choice, appropriate quality, and fair access.Accordingly, proposed solutions are presented at three levels: at the macro level, redefining theoretical foundations and formulating comprehensive legislation; at the meso level, launching a complaint system and establishing an age-rating/classification system; and at the output level, improving physical standards and transparency in advertising. By presenting a three-level conceptual framework, this study provides a fresh understanding of the challenges to audience rights in Iranian cinema. https://rcc.soore.ac.ir/article_733593.html Abstract: The aim of this research is to explain the role of artificiality in designing a winning model for commercial platforms for the purpose of development between Iran and Russia.Research method: This research has examined the subject with a combination of (qualitative and quantitative). In the qualitative phase, data were collected through semi-structured interviews with 12 experts and upon reaching theoretical saturation. Qualitative data analysis was performed using theorizing and open, axial and selective coding methods. In this stage, causal, axial conditions, contexts and intervening factors, strategies and messages resulting from the implementation of the platform were identified and a paradigmatic research model was designed. The theoretical model resulting from the qualitative phase, the design of a quantitative questionnaire, the views of experts were measured and the relationships between changes were validated. The questionnaire consisted of 69 questions with Likert analysis, which assessed the level of use, including the opposition of the responses to the statements measuring the effectiveness of artificial intelligence on international relations of the model. The validity and reliability of the questionnaire were confirmed in preliminary studies. The statistical population of the research was active experts in the digital economy of Iran, who were purposefully sampled due to access to the complete list. In total, the questionnaire was distributed to 221 experts active in the digital economy. The sample size was calculated based on the Cohen method. The data obtained were analyzed using structural equation statistical analysis and PLS software. The reliability and validity of the research construct were assessed using variance value and Cronbach's alpha.Research findings: The results of the qualitative phase showed that components such as understanding audience behavior, branding, modifying and updating business rules, pricing policy, protecting copyright, and developing user account infrastructures and new payments play the greatest role. A quantitative analysis examined the positive and negative relationship between investment in AI and increased platform competitiveness. On the other hand, weak legal regulations and privacy gaps were identified as significant challenges. The platform economy model based on AI can pave the way for attracting trust and investors in this ecosystem.Conclusion:The results show that user experience management and behavioral analysis with the help of advanced AI algorithms not only reduce the challenges arising from rapid market changes and customer expectations, but also play an important role in policy formulation and regulatory reform. On the other hand, limitations such as the lack of independent and credible legal authority and shortcomings in privacy and copyright laws have created conditions that directly affect the development of commercial platforms and highlight the need for policymaking tailored to local realities. Innovations such as dynamic pricing based on machine learning and the use of data-based competitive and supportive strategies lead to increased user attraction, strengthened brand position, and sustainable economic growth. Overall, assessing and prioritizing key criteria, developing a strategic roadmap, and intelligently controlling obstacles provide a reliable platform for improving operational efficiency and developing a competitive platform economy between Iran and Russia. https://rcc.soore.ac.ir/article_734931.html The effectiveness of media in crisis management depends more than anything on their ability to persuade audiences—an ability that has faced serious challenges in the era of social media and the proliferation of competing narratives. Adopting a futures-oriented approach grounded in persuasive analysis, this study seeks to design a localized model for how Iranian media can confront social crises in ways that help rebuild social capital, strengthen public trust, and enhance the persuasive function of the media.The present research was conducted using a qualitative methodology, employing semi-structured interviews and a three-stage Delphi technique. Participants were selected through purposive sampling based on theoretical saturation. In total, 35 individuals—including media managers, communication studies scholars, crisis management experts, and futures studies specialists—were interviewed and analyzed.Findings derived from thematic analysis indicate that a fundamental shift is required from directive and emotion-driven persuasion toward cognitive, interactive, and narrative-based persuasion. The results also emphasize that enhancing transparency, enabling meaningful audience participation, ensuring informational coherence, and strengthening media credibility are essential prerequisites for media success in addressing complex crises of the future. In an environment characterized by uncertainty, rapid information flows, and declining institutional trust, media organizations must move beyond one-way messaging and adopt dialogic and trust-centered communication strategies.Ultimately, this research proposes a forward-looking model for improving the persuasive capacity of media during social crises. The model is designed with sensitivity to Iran’s cultural and institutional context and offers practical potential for localization within national media policymaking. By aligning persuasive communication with futures thinking, the study provides a strategic framework to help media organizations respond more effectively to emerging social crises while contributing to long-term public trust and social resilience. https://rcc.soore.ac.ir/article_735547.html Background and Objective: Crisis communication strategies, with an emphasis on modern communication technologies, play a key role in improving communication effectiveness and stakeholder trust in crisis management in Iranian organizations. This study evaluates the impact of crisis communication strategies on stakeholder trust and satisfaction.Method: This is a descriptive-survey study with a quantitative approach and an applied purpose. The statistical population included senior crisis management managers in the Red Crescent, Farajah, emergency, health, and IT-related departments of metropolitan cities (N unknown; estimated > 2000 people). Using the available purposive sampling method, 121 electronic questionnaires were collected from the calculated Cochran volume (n = 384). The 55-item questionnaire localized from reliable studies (CR > 0.7, AVE > 0.5) was analyzed with PLS-SEM structural equation modeling (SmartPLS4; SRMR = 0.018).Findings: Crisis communication strategies have a positive and significant impact on communication effectiveness, and new technologies also enhance this effectiveness, which ultimately significantly increases stakeholder trust. Crisis communication strategies including preventive, reactive, and restorative measures showed the greatest impact on communication effectiveness. Technologies such as social networks, real-time information, data mining, and artificial intelligence improve the speed, accuracy, and transparency of communication. Communication effectiveness is the main predictor of trust; the direct path of technology on trust was not significant, but communication effectiveness plays a positive mediating role.Conclusion: Combining crisis communication strategies and new technologies is the most effective solution for increasing effectiveness and building sustainable trust among stakeholders, which allows for faster, more accurate, and more coordinated responses. Organizations must deploy native AI platforms, continuously train their workforce, invest in infrastructure, and manage the challenges of traditional manager resistance, budget constraints, lack of technical expertise, data security, integration, and privacy; this research provides a new basis for future policies and planning in crisis management.