Strategic communication studies

Strategic communication studies

Designing a Model for Producing Cultural Content for Women in the Internet

Authors
samira khatibzadeh 1
mohsen banihashemi 2
1 PhD in media management, member of faculty of culture and communication faculty of Soore University, Tehran, Iran (Corresponding Author).
2 PhD in media management, faculty member of University of Broadcasting, Tehran, Iran.
10.22034/rcc.2022.254531
Abstract
Today, virtual space has become a definitive and universal living world. The rapid expansion of this space with a high coverage capacity has resulted in deep and wide-ranging cultural works whose role and dimensions of impact on the entire spectrum of society, including the field of culture, cannot be ignored. Power is underestimated. The range of limits and gaps in the usage rate of virtual space is highly dependent on people’s lifestyles and personal belongings. Managing this immense and complex space requires policy, planning, appropriate content production, and careful, correct, and measured monitoring.
In the meantime, women’s issues in this space have expressed different positions based on gender characteristics. This article has examined the current and desirable content production situation for women in the virtual space in the field of family relationships. This article aims to design a model of cultural content production for women in cyberspace with a sustainable persuasion approach. The research method is qualitative and of the theme analysis type, which was extracted during the coding process of basic themes, organizing themes, and overarching themes. In this research, in-depth interviews were conducted with 18 professors and experts. The research results showed that being Iranian and Islamic, paying attention to the diversity of ethnicities in Iran, paying attention to the identity and nature of women, paying attention to the center of the family, paying attention to the characteristics of model women in Islam, presenting the Iranian-Islamic lifestyle, answering the questions thoroughly. And women’s concerns and attention to life skills are the main indicators of the cultural content production model for women in cyberspace.


Keywords
Cyberspace
Women
Lifestyle
Social networks
Persistent persuasion
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  • Receive Date 12 June 2022
  • Revise Date 04 September 2022
  • Accept Date 04 September 2022