Strategic communication studies

Strategic communication studies

Tourism Destination Management with a strategic approach to new media dimensions

Document Type : Original Article

Authors
1 Assistant Professor, Department of ,Tourism Management, Shahrekord University, iran
2 Ph.D. in Tourism Management, Post Doc, Post- Doctorate of Business Administration (Post DBA), Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran
10.22034/rcc.2025.2060627.1217
Abstract
Today, the tourism industry has been influenced by social media with new dimensions and has created new conditions for businesses and managers of this industry. Therefore, it is necessary for the tourism industry to coordinate its path with these developments by following technological advances in the field of media. In this article, an attempt has been made to identify and, of course, examine the new media dimensions in the tourism industry. These dimensions have been obtained from new research literature and recent domestic and foreign research related to media and tourism and by the method of content analysis. Based on the obtained studies, 4 structural themes (new economic opportunities, new content opportunities, new access opportunities, and new experience opportunities) have been extracted under the overarching theme of new media dimensions in tourism management. According to the results obtained, it can be said that due to the increased access and ease of audiences to virtual networks, today the development of virtual space and special programs in the direction of tourism improves the quality of life and changes the audience's (or tourist's) perspective. It seems that the combination of tourism, film, and cyberspace (changing smart tourism tools) has great potential to create changes in human behavior. Today, the tourism industry has been influenced by social media with new dimensions and has created new conditions for businesses and managers of this industry. Therefore, it is necessary for the tourism industry to coordinate its path with these developments by following technological advances in the field of media. In this article, an attempt has been made to identify and, of course, examine the new media dimensions in the tourism industry. These dimensions have been obtained from new research literature and recent domestic and foreign research related to media and tourism and by the method of content analysis. Based on the obtained studies, 4 structural themes (new economic opportunities, new content opportunities, new access opportunities, and new experience opportunities) have been extracted under the overarching theme of new media dimensions in tourism management. According to the results obtained, it can be said that due to the increased access and ease of audiences to virtual networks, today the development of virtual space and special programs in the direction of tourism improves the quality of life and changes the audience's (or tourist's) perspective. It seems that the combination of tourism, film, and cyberspace (changing smart tourism tools) has great potential to create changes in human behavior.
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Articles in Press, Accepted Manuscript
Available Online from 11 November 2025

  • Receive Date 14 May 2025
  • Revise Date 11 November 2025
  • Accept Date 11 November 2025