Strategic communication studies

Strategic communication studies

The relationship between using Instagram and managing the body of women in Tehran

Document Type : Original Article

Author
10.22034/rcc.2021.248923
Abstract
The aim of this study was to invesƟgate the relaƟonship between 
the amount and type of use of Instagram social network and body 
management of female users. The theoreƟcal framework of this 
research is a combinaƟon of Giddens' body management theory in 
body management and the use of saƟsfacƟon and saƟsfacƟon theory. 
The method of this research is staƟsƟcal and the staƟsƟcal populaƟon 
is (Instagram) female users aged 19 to 45 years living in Tehran and 
the sample size is 407 according to Fadi rule. A quesƟonnaire was 
used to collect informaƟon and SPSS soŌware was used to analyze 
the data. Findings show that four-fiŌhs (81%) of respondents pay liƩle 
aƩenƟon to their body management. Among the four methods of body 
management, the most aƩenƟon is paid to sports acƟviƟes and the least 
to cosmeƟc surgery. Using cosmeƟcs and following a diet are the third 
and fourth opƟons. The average use of Instagram among respondents is 
112 minutes per day and the number of visits to it is 9 Ɵmes. The most 
common use is for liking and commenƟng. Findings show that the use of 
Instagram to a very weak extent has led users to pay aƩenƟon to their 
body management. Among the four methods of body management, with 
the increase in the use of Instagram, the acƟvity of sports and the use of 
users' cosmeƟcs (to improve their body management) have been slightly 
increased. There was also no significant correlaƟon between using 
Instagram and cosmeƟc surgery and diet.
Keywords

  • Receive Date 31 May 2021
  • Revise Date 15 June 2021
  • Accept Date 23 August 2021