Strategic communication studies

Strategic communication studies

The Role of Media management and Staff in Exacerbation of Economic Problems

Document Type : Original Article

Authors
10.22034/rcc.2021.248932
Abstract
The economic conditions of the country involve financial risks and losses 
for the press, more than any other economic enterprises , since one of 
the first goods removed from the household basket , during the inflation, 
is the press. Moreover, the development of modern electronic media 
such as social networks has intensified the competion among media to 
aƩract the audience. To get the opinions of the professors and experts 
in the press community regarding the study of the role of management 
and press staff in aggravationg the financial and economic problems of 
this medium, the researcher conducted a qualitative in-depth interviews 
with 21 editors of public and private newspapers. Having analyzed 
the obtained data , the researcher tried to point out the fact that the 
weakness and economic challenges of The Iranian newspapers are 
created due to the internal and external factors dominating the country’s 
press. This investigation has been continued using open purposeful 
interview methods to the extent that theoretical saturation is achieved. 
The results indicate that the economic challenges of the Iranian 
newspapers in the intra-organisational sector can now be categorized 
into four categories. The first category: Media Management. The second 
category: Media Economics management . The third category: Human 
Resource Management and professional Issues. The fourth category: 
self- censorship and lack of Investigative Journalism.
The most important findings of the research include evidence of the 
weakness of press managers and their unfamiliarity with the principles 
on media management, poor motivation in media staff and lack of proper 
equal communication in the structure of the press
Keywords

Volume 1, Issue 1 - Serial Number 1
Autumn 2021
Pages 107-119

  • Receive Date 01 August 2021
  • Revise Date 11 August 2021
  • Accept Date 01 November 2021