Semiotics of advertising documents of successful candidates A Case Study of the Ninth to Twelfth Periods of the Iranian Presidential Election Davood nemati anaraki1

Alayaribayk, Mahmmod; Nemati Anaraki, Davood; Shamsaeiniya, Ramin

doi:10.22034/rcc.2022.251327

Semiotics of advertising documents of successful candidates A Case Study of the Ninth to Twelfth Periods of the Iranian Presidential Election Davood nemati anaraki1

Document Type : Original Article

Authors

Mahmmod Alayaribayk ¹

Davood nemati anaraki ²

Ramin Shamsaeiniya ³

¹ Master of TV & Radio journalism, IRIB University, Tehran, Iran

² Associate Professor of Department of Journalism and News, Communication and Media Faculty, IRIB University, Tehran, Iran

³ Social communication phd. Allameh Tabatabai University, Tehran, Iran.

10.22034/rcc.2022.251327

Abstract

One of the most important and key propaganda programs of every candidate in Iran has been the production of documentary-oriented films from the 1970s onwards, in addition to explaining and expanding his electoral discourse to run the country, through which he communicates with public opinion and his audience. Therefore, this research has been written with the aim of explaining and semiotics of campaign advertisements. The method used in this research is Selby & Cowdery semiotics, which is a qualitative method. Elections are generally organized around social issues, and candidates have tried to use social cues to explain and consolidate their ideas for governing the country. Meanwhile, Ahmadinejad has articulated his discourse cues on social justice and opposed Rouhani has also shown interest in signs related to solving problems through foreign policy

Keywords

semiotics

propaganda documentaries

presidential elections

political propaganda