Strategic communication studies

Strategic communication studies

A Comprehensive Analysis of the Relationship Between Youth Trust in Mass Media and Media Use Patterns: Evidence from Young People in Nishabur.

Document Type : Original Article

Authors
1 Assistant Professor of Sociology, Department of Cultural and Media Management, Faculty of Culture and Communication ,Soore International University,Tehran, Iran.
2 ----------------------------
3 soore university postgraduate education representative
10.22034/rcc.2025.2066366.1234
Abstract
Abstract
This research analyzes the relationship between the level of use and trust in Iran International, BBC Persian, Manoto, and Islamic Republic of Iran Television networks. The statistical population consists of Nishapur youth, of whom 384 were selected using a quota sampling method and studied.
Data collection was performed using a survey method and a questionnaire, and the analysis was done using statistical methods. The questionnaire's validity was assessed using face validity, and its reliability was calculated using Cronbach's alpha coefficient.
Findings show that in terms of usage, Islamic Republic of Iran Television (IRIB) is ranked highest with an average of 20.2, followed by Iran International with an average of 2.08, BBC Persian with an average of 1.84, and Manoto with an average of 1.72. In terms of trust, Iran International is ranked highest with an average of 3.24, followed by BBC Persian with an average of 2.95, Manoto with an average of 2.43, and IRIB with an average of 2.14.
Research hypothesis testing indicated a significant difference in the level of trust among Nishapuri youth in the news of the studied networks. Also, these findings show a direct correlation between the level of use and trust in news for all networks except BBC Persian. These results indicate that the relationship between the level of use and trust in the media is complex and multifactorial. It is clear that in this context, repeated experience and direct exposure to news have a greater impact than any other factor in shaping or strengthening trust in the media.
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Articles in Press, Accepted Manuscript
Available Online from 22 November 2025

  • Receive Date 08 August 2025
  • Revise Date 08 October 2025
  • Accept Date 22 November 2025