نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
The aim of this study was to invesƟgate the relaƟonship between
the amount and type of use of Instagram social network and body
management of female users. The theoreƟcal framework of this
research is a combinaƟon of Giddens' body management theory in
body management and the use of saƟsfacƟon and saƟsfacƟon theory.
The method of this research is staƟsƟcal and the staƟsƟcal populaƟon
is (Instagram) female users aged 19 to 45 years living in Tehran and
the sample size is 407 according to Fadi rule. A quesƟonnaire was
used to collect informaƟon and SPSS soŌware was used to analyze
the data. Findings show that four-fiŌhs (81%) of respondents pay liƩle
aƩenƟon to their body management. Among the four methods of body
management, the most aƩenƟon is paid to sports acƟviƟes and the least
to cosmeƟc surgery. Using cosmeƟcs and following a diet are the third
and fourth opƟons. The average use of Instagram among respondents is
112 minutes per day and the number of visits to it is 9 Ɵmes. The most
common use is for liking and commenƟng. Findings show that the use of
Instagram to a very weak extent has led users to pay aƩenƟon to their
body management. Among the four methods of body management, with
the increase in the use of Instagram, the acƟvity of sports and the use of
users' cosmeƟcs (to improve their body management) have been slightly
increased. There was also no significant correlaƟon between using
Instagram and cosmeƟc surgery and diet.
کلیدواژهها English