نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
The purpose of this research has been recognizing the ethical orientation
which emphasized in the best seller movies of 1380 and 1390 decades by
recognition of their main subjects and analyzing the emphasized values
and ethics concerning their sociocultural and political backgrounds and
context of their making time. We wanted to know how the under study
movies represent the everyday life, which aspects they emphasizes on,
which messages they intend to transfer and which ethical values and
norms they advertise.
We analyzed the text conversation on the basis of the oral data analyses
methods and qualitative content analyses and selected four movies of
each decades according to locating in the social gunre, being best seller
and received the most social criticisms. The theoretical framework has
been formulated with due aƩention to Bandura theory, representation
theory and reflection theory.
According to our findings in the first period movies (1380-1384) which
is related to reformist government largely paid aƩention to the current
gender differentiations and the existing norms and values and also have
been criticized and emphasized on the necessity of establishing gender
equality and the redefinition of gender ethics and women’s social and
occupational abiliƟes has been emphasized as well. In the second period
movies which relates to the fundamentalist government mostly paid
aƩention to the religious values and narrations. In this period movies
although the religious values and ethics are prior to others but somehow
and at the margins the gender norms and values are considered too.
کلیدواژهها English
