نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
One of the most important and key propaganda programs of every candidate in Iran has been the production of documentary-oriented films from the 1970s onwards, in addition to explaining and expanding his electoral discourse to run the country, through which he communicates with public opinion and his audience. Therefore, this research has been written with the aim of explaining and semiotics of campaign advertisements. The method used in this research is Selby & Cowdery semiotics, which is a qualitative method. Elections are generally organized around social issues, and candidates have tried to use social cues to explain and consolidate their ideas for governing the country. Meanwhile, Ahmadinejad has articulated his discourse cues on social justice and opposed Rouhani has also shown interest in signs related to solving problems through foreign policy
کلیدواژهها English
