نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
This study investigates the relationship between media consumption in virtual space and lifestyle according to the role of demographic variables and socio-economic base. This research is a quantitative, cross-sectional, and applied study using a survey, which has a descriptive and analytical approach and evaluates the main problem of the research among the youth of Tehran. The statistical population comprises young individuals aged 18 to 34 in Tehran. The sample size is 400 individuals determined using the Cochran formula. The participants were selected through multi-stage random cluster sampling from 10 neighborhoods across 5 regions (1, 4, 6, 15, 22) of Tehran. The data obtained from the questionnaire was analyzed by SPSS software. The results of the research showed that the variables “media consumption in virtual space and its constructive dimensions (audio-visual and written) and the duration of using virtual space, the amount of use of social networks and the amount of use of different media” have a direct and meaningful relationship with the lifestyle of young people. Also, there is no significant difference between media consumption in virtual space and the lifestyle of young people in terms of gender, marital status, age, living area, income, and socio-economic base variables. However, there is a significant difference between education and occupation between media consumption in virtual space and the lifestyle of young people. Also, media consumption provides the context for changing the lifestyle from traditional to middle (hybrid) and from middle to modern (western).
کلیدواژهها English
