Abdulwahab, N. A., Hassan, D. K., & Ezzedin, M. (2025). Establishing a Framework for Designing Narrative Cultural Landscape. Journal of Al-Azhar University Engineering Sector, 276-294.
Abidovna, A. S. (2024). Communication Process Management as a Tool to Improve the Efficiency of Modern Organizations. Gospodarka I Innowacje. 49, 211-217.
Akhondi, M., & Shamsi, F. (2025). The effect of the feeling of security on social trust among citizens of Birjand, Social Sciences, Ferdowsi University of Mashhad, 5(3): 25-42. (In Persian)
Akhondi, M., & Shamsi, F. (2025). The effect of the feeling of security on social trust among citizens of Birjand, Social Sciences, Ferdowsi University of Mashhad, 5(3): 25-42. (In Persian)
Al Harazi, Y.K., Tian, G., Shah, S.A.A., Al Harazi, A.K., Alwan, S.Y., & Amer, A.M.A. (2023). Unlocking the potential of e-commerce in Yemen: Identifying key impacting factors and exploring strategic solutions. Sustainability, 15(18), 13712. https://doi.org/10.3390/su151813712.
Annahlka, O., & Diniati, A. (2025). Storytelling for Brand Awareness on Instagram: The Case of AGAVILab in the Biotechnology Sector. Journal komunikasi indonesia, 14(1), 6.
Arceneaux, P. (2024). Value creation through organizational storytelling: Strategic narratives in foreign government public relations. Public Relations Review, 50(2), 102433.
Balcıoğlu, Y. S. (2025). The Evolving Role of Storytelling in Marketing: From Tradition to AI-Powered Narratives. AI Impacts on Branded Entertainment and Advertising, 107-124.
Bellah, D. C. (2023). An Examination of the Effects of Storytelling in Meetings on Psychological Safety, Trust, and Employee Voice Behavior. Bowling Green State University.
Ernst, J. Jensen Schleiter, A. (2021). Organizational identity struggles and reconstruction during organizational change: Narratives as symbolic, emotional and practical glue. Organization Studies, 42(6), 891-910.
Ernst, J., & Jensen Schleiter, A. (2021). Organizational identity struggles and reconstruction during organizational change: Narratives as symbolic, emotional and practical glue. Organization Studies, 42(6), 891-910.
Fischer-Appelt, B., & Dernbach, R. (2024). Exploring narrative strategy: the role of narratives in the strategic positioning of organizational change. In Narratives in Times of Radical Transformation (pp. 85-95). Routledge.
Fu, J. S., & Wang, R. (2024). Multiple pathways to organizational legitimacy: Information visibility, organizational listening, and cross-sector partnerships. Public Relations Review, 50(4), 102484.
Gorzelany, J., Gorzelany–Dziadkowiec, M., Luty, L., Firlej, K., Gaisch, M., Dudziak, O., & Scott, C. (2021). Finding links between organisation’s culture and innovation. The impact of organisational culture on university innovativeness. Plos one, 16(10), e0257962. https://doi.org/10.1371/journal.pone.0257962.
Haji Akhoundi, A., Tavakoli, Gh., Akhavan, P., & Moteghi, M. (2021). The relationship between strategic human resource management and innovation in services with regard to the role of professional ethics of employees, Quarterly Journal of Ethics in Science and Technology, 16(1). (In Persian)
Haji Akhoundi, A., Tavakoli, Gh., Akhavan, P., & Moteghi, M. (2021). The relationship between strategic human resource management and innovation in services with regard to the role of professional ethics of employees, Quarterly Journal of Ethics in Science and Technology, 16(1). (In Persian)
Iftikhar, R., & Sergeeva, N. (2024). Crafting and maintaining organizational identity narrative in a temporary organization: The case of Tideway megaproject. International Journal of Project Management, 42(4), 102593.
Jørgensen, K. M. (2025). Futures and Strategic Learning: Strategy Narrative and Storytelling. In Power, Politics and Influence: Exercising Followership, Leadership, and Practicing Politics (pp. 253-273). Cham: Springer Nature Switzerland.
Kemp, A., Gravois, R., Syrdal, H., & McDougal, E. (2023). Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization. Business Horizons, 66(3), 313-324. https://doi.org/10.1016/j.bushor.01.008.
Kemp, A., Gravois, R., Syrdal, H., & McDougal, E. (2023). Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization. Business Horizons, 66(3), 313-324. https://doi.org/10.1016/j.bushor.01.008.
Kim, G., Jin, B. E., & Jo, H. (2024, January). Brand identity or product-focus: Small business video storytelling to build brand trust. In International Textile and Apparel Association Annual Conference Proceedings (Vol. 80, No. 1). Iowa State University Digital Press.
Lane, A. (2023). Towards a theory of organizational storytelling for public relations: An engagement perspective. Public Relations Review, 49(1), 102297.
Lane, A. (2023). Towards a theory of organizational storytelling for public relations: An engagement perspective. Public Relations Review, 49(1), 102297. https://doi.org/10.1016/j.pubrev.2023.102297.
Li, H., Wang, Y., & Qu, H. (2024, May). Where are we so far? Understanding data storytelling tools from the perspective of human-ai collaboration. In Proceedings of the 2024 CHI Conference on Human Factors in Computing Systems (pp. 1-19).
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Beverly Hills, CA: Sage Publications.
Mandung, F. (2025). The Influence of storytelling techniques in digital marketing on brand loyalty: A Consumer Psychology Perspective. Golden Ratio of Marketing and Applied Psychology of Business, 5(1), 66-78.
Mohamed, E. G. A., El Adawy, N. Y., & Donia, S. H. A. (2024). The Role of Storytelling in Advertising Design to Enhance the Brand. Journal of Art, Design and Music, 3(1), 9.
Mohamed, E. G. A., El Adawy, N. Y., & Donia, S. H. A. (2024). The Role of Storytelling in Advertising Design to Enhance the Brand. Journal of Art, Design and Music, 3(1), 9.
Molecke, G., Hahn, T., & Pinkse, J. (2024). Folding organizational paradoxes: Narrative practices for legitimation amid competing stakeholder demands. Human relations, 77(9), 1362-1396.
Myers, C.G. (2022). Storytelling as a tool for vicarious learning among air medical transport crews. Administrative Science Quarterly, 67(2), 378-422. https://doi.org/10.1177/00018392211058426.
Nielsen, J. A., Elmholdt, K. T., & Noesgaard, M. S. (2024). Leading digital transformation: A narrative perspective. Public Administration Review, 84(4), 589-603.
Nijkamp, S. (2024). Voices in academia: A qualitative study on organizational culture, community, and strategic dynamics through internal communication (Master’s thesis, University of Twente).
Nordensvard, J., & Ketola, M. (2022). Populism as an act of storytelling: analyzing the climate change narratives of Donald Trump and Greta Thunberg as populist truth-tellers. Environmental Politics, 31(5), 861-882. https://doi.org/10.1080/09644016.2021.1996818.
Osburn, L. D. (2025). Telling stories about vendors: narrative practices to negotiate risk and establish an organizational cybersecurity culture. Journal of Cybersecurity, 11(1), tyae030.
Osburn, L.D. (2025). Telling stories about vendors: narrative practices to negotiate risk and establish an organizational cybersecurity culture. Journal of Cybersecurity, 11(1), tyae030.
Prince, M., & Forr, J. (2021). Metaphor elicitation: A new way to assess organizational culture. The Psychologist Manager Journal, 24(4), 199. https://doi.org/10.1037/mgr0000118.
Qomariyah, N. (2025). Public relations management in optimizing social media as a branding means in madrasah aliyah negeri (man) bondowoso. Jurnal Intelek Insan Cendikia, 2(1), 79-91.
Qosimov, S. (2024). Phenomenon of the cultural code in the context of the web media space. Mental Enlightenment Scientific-Methodological Journal, 5(07), 167-172.
Rachman, R., Hamid, M. A., Wijaya, B. K., Wibowo, S. E., & Intan, D. N. (2024). Brand storytelling in the digital age: challenges and opportunities in online marketing. Jurnal Ekonomi, 13(01), 355-364.
Sandham, S. (2025). Sensemaking in organizational storytelling: From linear storytelling to antenarrative. Public Relations Inquiry, 14(1), 69-87.
Vivek, R., & Nanthagopan, Y. (2023). Storytelling as a Qualitative Approach for Organizational Management. European Journal of Management Issues, 31(2), 113-122. https://doi.org/10.15421/192310.
Wibowo, S. E., Aksenta, A., & Hartanto, S. (2024). The Strategic Role Of Brand Storytelling In Enhancing Marketing Management And Brand Awareness On Social Media Platforms. Jurnal Multidisiplin Sahombu, 4(02), 343-348.
Wonnink, N. K. (2025). The influence of structural aspects of a machine bureaucracy on change readiness of employees (Master’s thesis, University of Twente).
Xiao, S., & Chen, X. (2025). Measuring social media customer engagement with brands based on information entropy: an application case of luxury brand. Journal of Brand Management, 1-19.
Zhang, X., & Ramayah, T. (2024). Solving the mystery of storytelling in destination marketing: A systematic review. Journal of Hospitality and Tourism Management, 59, 222-237. https://doi.org/10.1016/j.jhtm.2024.04.013.
Zimand-Sheiner, D. (2024). Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories. International Journal of Business Communication, 23294884241261362.
